Press & Exhibitions
July 3, 2016
When My twins turned one year old, a very dear friend gave them the book “Oh! the Places You’ll Go!” by Dr. Seuss.
It was still too advanced for them then, but, apparently, exactly what I needed.
43 pages that perfectly articulate the ups and downs of life.
The book cover features a boy standing on top of a big colourful turbulence- surfing life.
It reminded me of the state of mind I had
when I decided I want to go places and chase my dream to become a Designer.
I’m gonna surf life!
Become best of the best and have so much fun on the way. Wow!
Why would anyone make any other choice?
Splurt out my creativity for a living and leave my aesthetic trails wherever I go using a magic pencil with which I can draw anything I envision and it instantly becomes real.
“OH the Places You’ll Go!
You’ll be on your way up!
You’ll be seeing great sights!
You’ll join the high fliers
Who soar to high heights.
You won’t lag behind, because you’ll have the speed.
You’ll pass the whole gang and you’ll soon take the lead.
Wherever you fly, you’ll be best of the best.
Wherever you go, you will top all the rest.
Except when you don’t…
Because sometimes you won’t”
…because reality has its own rhythm, and It has a funny way of shrinking you back to your original size whenever you overstep it.
“You will come to a place where the streets are not marked.
Some windows are lighted. But Mostly they’re darked…”
“And IF you go in, should you turn left or right…
or right-and-three-quarters? Or, Maybe, not quite?
Or go around back and sneak in from behind?
Simple it’s not, I’m afraid you will find,
For a mind-maker-upper to make up his mind.”
Reality is one big process full of many tiny ones, and processes can get messy.
Especially creative ones.
Sometimes you have a brilliant idea that you can’t wait to release to the air like a white dove soaring to the sky and make it happen. And when you finally do... it won't fly.
Sometimes you take so many trips back to the drawing board you start to think your project is laughing at you.
Sometimes there's nothing but a wasteland in your “oh so creative” brain, You just want to sit down, stare at thin air for hours... and wait.
But as Pablo Picasso said- Inspiration Exists, but it has to find you working.
Because the wasteland, among other setbacks, is part of the process.
The one main thing I learned is that there will be beauty at the end of it.
That I am able to endure the process and even fall in love with it.
Not only that- the wonder of swimming in the dirt and coming out as clean as a whistle makes the work so much more amazing.
Every single aesthetic element is a direct result of a complex combination of different elements of the mess behind it.
The ugly has the important job of pulling the beautiful to the ground, make it accessible and say- Hey, there’s nothing divine about it, only very hard work!
Surfing life seems easy, but just like the book says- life's a great balancing act.
If you are willing to embrace the ugly as the inseparable partner of the beautiful , you'll move mountains and ride the high waves like a pro.
You're off to great places!
Today is your day!
Your Mountain is waiting.
So... get on your way!"
* All quotes and images are taken from "Oh, the Places You'll Go!" by Dr. Seuss
Random House Children's Books, New York 1990
Oh the places you'll go
Life's a great balancing act
get on your way
Life's a Great Balancing Act